ZARA - New Collection Launch Marketing Plan.pptx

上传者：寐*
时间：2023/05/24
热度：197
0人点赞
举报

ZARA - New Collection Launch Marketing Plan【托收,Marketing Planning,ZARA】。1、SITUATION ANALYSIS；2、MARKETING FOCUS；3、MARKETING STRATEGY；4、IMPLEMENTATION AND EVALUATION。Fashionable clothes Varied assortment Trendy colors Feminine cuts Fashionable product lines for moderate costs Customer-centered business Runway trends adapted for the streets。Fashion-oriented woman Trendy in every situation Feeling good about looking good。Positive vs. negative Shorter decision times More impulse buying A feeling of being unconstrained Desire to reward oneself。How to generate positive emotions? Use the retail environment to positively influence moods: suitable layouts colors effective sales personnel emotionally uplifting 。本课件是针对纺织与服装行业所编写的，旨在为纺织与服装行业提供关于品牌方向更为专业的指导和建议。