乔布斯的创新密码.pptx

乔布斯的创新密码。1、“Have the courage to follow your heart and intuition；2、“Being the richest man in the cemetery doesn’t matter to me. Going to be bed at night saying we’ve done something wonderful— that’s what matters to me.”；3、“We’re gambling on our vision, and we’d rather do that than make ‘me-too’ products.” They somehow already know what you truly want to become.” The famed New York Times columnist, Thomas Friedman, wrote a column in which he said America needs more jobs—Steve Jobs. He meant that innovation and creativity must be nurtured and encouraged to help the U.S and other countries emerge from the global recession. Everyone wants to learn more about Steve Jobs, yet very few journalists have identified the principles that drive Steve Jobs and his success. Until now, that is. The Innovation Secrets of Steve Jobs (McGraw-Hill, October, 2010) reveals the 7 principles that are largely responsible for his breakthrough success; principles that have guided Steve Jobs for his entire career and, more important, principles you can adopt today to “think differently” about your company, product or service. Steve Jobs has something to teach you about your career, your business, and your brand. He thinks differently about every aspect of business – from product design to marketing to communications. Here are the 7 principles responsible for Jobs’ breakthrough success. Passion is everything. Innovation—which simply means—new ways of doing things that improve our lives---cannot flourish unless you are truly obsessed with making something better—be it a product, a service, a method or a career.本课件是针对家电行业所编写的，旨在为家电行业提供关于创新方向更为专业的指导和建议。